PRODUCT STUDIOSideline
The professional standard.
Sideline is the premium sibling of Rostr, built for coaching businesses where this is the day job. A branded storefront, a team of coaches, a pipeline of leads, and books your accountant will accept on the first pass — for a flat 1.9% per booking. That’s the whole fee schedule. You just read it.
- Fee
- Flat 1.9% per booking — no other line items, ever
- Engine
- Built on CoachCore, shared with Rostr
- Statements
- Accountant-grade, accepted on the first pass
- For
- Full-time coaching businesses
What it does
A storefront, not a side hustle
- A branded storefront. Your name, your colors, your pages — with a real page editor, not a template with your logo taped to it.
- A team dashboard. Multiple coaches, one business: shared calendars, per-coach availability, and one place to see the whole operation.
- A leads pipeline. Every inquiry tracked from first message to first booking, so follow-up is a workflow instead of a guilty memory.
- Packages and memberships. Session packs, recurring memberships, and team programs — priced once, sold on the storefront, reconciled automatically.
- Payouts and statements. Reports an accountant will accept without a phone call. We consider that the highest bar in fintech.
Why it exists
When coaching stops being the side gig
A full-time coaching business has payroll-shaped problems: several coaches, hundreds of families, memberships that renew, and a bank account that has to survive an accountant’s attention. The marketplace platforms answer this with 10–20% fees and a storefront that belongs to them, not you. Generic booking tools answer it by not knowing what a season is.
Sideline runs on CoachCore, the same engine underneath Rostr, so the ledger discipline is identical — every session, credit, and refund in one running record. What changes is the posture: your brand out front, a team behind it, and one flat 1.9% per booking. No listing fees, no “pro” tier, no surprise line items. If our pricing page ever needs a scroll bar, we’ve failed.
Rostr or Sideline?
Same engine, two postures
Both run on CoachCore. The difference is which hat you’re wearing.
- Rostr — the free ledger. For the coach with a day job: a booking page, prepaid packs, and a clean money record at a 0% platform fee.
- Sideline — the storefront. For the coach whose day job this is: a branded business with a team, a pipeline, and statements — at a flat 1.9%.
Get it
Open the storefront
Bring the whole business; the group chat can retire with honors.